Théa vision and roadmap

There is something,
which inspires us to improve the way
people use and interact with the vehicles.
A message to the market.
Théa vision and roadmap
There is something,
which inspire us to improve the way
people use and interact with the vehicles.
A message to the market.

We are sharing our views with our friends, partners, clients, vehicle users, investors and all other stakeholders in the automotive business.

We start from what we have learned for the recent years - there is substantial gap between the vehicle OEMs and the vehicle end users. Broadly speaking we think OEMs do not really understand the details of vehicle use, and in most cases disregard the fate of their vehicles on the aftermarket. Should they know this, perhaps Uber and Lyft drivers wouldn't use smartphones attached to their cars, and taxi or bus companies would have been able to integrate their vehicles in own dispatching services with no hassle.

We see our role in closing the gaps between the OEMs and users' true needs
This is important, because this is where people are left alone to deal with the vehicles, and where most of vehicle related expenses are. Vehicle dealers make some aftersales business, and in some countries it comes up to 2/3 of their total revenues, but yet they are also loosing most (up to 80%) of their customers during the warranty period. This tells us, dealers are lagging behind and de facto don't have working and efficient tools to improve service and sales.

This all means, vehicle design (in broad terms) evolutes in its very own way, with insufficient relation to on the ground urgent needs of the end users, mobility challenges remain mostly unsolved, or slowly answered, and the new vehicle go-to-market cycle is way longer of the pace of the market changes.
So, keeping short, we think:

- OEMs don't know and often don't care how vehicles are actually used
- dealers have better understanding of users needs, but don't have tools and leverage to fix the things
- almost nobody understands practicalities of connected vehicles, with many efforts failed to go to market
- the aftermarket is often separated from the new cars business, and often largely ignored by market players
- vehicle users are lost somewhere in the middle, and
- vehicle evolution goes in sort of unconcious way, resulting in congesions, vehicle use inefficiency, and economic losses to the consumers, businesses and cities.

We see our role in fixing these gaps:

- the gaps between the understanding of OEMs / dealers and end user needs
- the gaps between the new and aftermarket vehicles
- the gaps in the way vehicles are used and general mobility requirements of people and businesses
And so, here is our roadmap.
Use business model we have elaborated to deliver connected vehicles and telematic based commerce solutions to OEMs and dealership. This also enables us achieve cost advantage and nationwide service network and enter aftermarket business with cellular operators and financial institutions as channel partners.
Aftermarket along with new vehicles will give us deep understanding of how humans use vehicles on macro scale (fleet, city, industry, region) and identify key drivers of macro mobility.
The operational leverage, sales channels and proceeds earned with sales of connected vehicles and commerce products shall be used to develop human-machine interfaces and infotainment products (retrofits at the beginning and OES product later on). These products will be grounded on the same telematics and commerce business that will be continuing.
HMI and infotainment products will give statistics based understanding how humans use the vehicles on micro scale (commuting, data use and activities inside the car, interaction with the vehicle and other infrastructure).
Finally (for this master plan, and not for Thea business, of course) the understanding of how vehicles are used on macro and micro scale, what drives mobility and commuting in general and what really shapes user (driver and passenger) experience, this understanding will be used to develop proprietary mobility-as-a-service models, most likely based on low speed passenger and cargo vehicles.
But this is going to be a different story.

We hope this may explain the motivation why we do what we do, and why we chosen specific ways and approaches. As you see this is high level plan. We are pleased to discuss detailed strategy for specific regions with our partners and investors at their convenience.

See you soon!

On behalf of Théa team

Ruslan Yegembayev
Founder & CEO.